The Heart Behind the Mission
Together, we’re entrepreneurs, educators, creators, and innovators united by one mission — to help small business owners grow thriving, heart-centered businesses built on connection, collaboration, and purpose.
Cherri Pedrioli
Chief Executive & Empowerment Officer
A dynamic leader, connector, and mentor, Cherri guides entrepreneurs through growth and transformation. Her passion for personal development and relationship-building fuels the Foundation’s mission to empower small business owners to thrive with purpose.
Sue Brooke
Chief Visionary & Marketing Officer
A passionate entrepreneur, speaker, and author, Sue empowers small business owners to build purpose-driven, heart-centered businesses. She leads the Foundation’s marketing and education efforts, creating transformational programs that inspire purpose, impact, and growth.
Jason Integrity
Chief Growth & Impact Officer
A results-driven strategist and leadership coach, Jason helps purpose-driven organizations grow revenue through authentic relationships and empowered sales teams. With a passion for helping others succeed, he turns purpose into profit — guiding entrepreneurs to build success with integrity, alignment, and impact.
Chuck Casto
Chief Communications Officer
A PR strategist, storyteller, and media expert, Chuck amplifies the voices of purpose-driven entrepreneurs. With decades of experience in communications and brand visibility, he helps spread the Foundation’s message of connection, collaboration, and community.
Joe Moore
Chief AI Innovation Officer
A visionary in technology and innovation, Joe bridges the gap between purpose and progress. Through his expertise in AI and automation, he helps entrepreneurs unlock smarter ways to grow — turning bold ideas into meaningful impact.
Fran Jessee
Chief Creative & Publishing Officer
A gifted creator, writer, and designer, Fran brings stories to life through books, journals, and visual design that inspire and empower. As a publisher, ghostwriter, and book producer, she helps entrepreneurs share their message with authenticity and purpose — turning ideas into powerful tools for impact and transformation.
Eric Bell
Chief Digital Growth Officer
A digital marketing strategist and CRM expert, Eric bridges technology and purpose to grow both the Foundation and the entrepreneurs it serves. Through smart systems, automation, and creative lead generation, he helps expand our reach, deepen member engagement, and turn visibility into meaningful, lasting impact.
Charleen Ferguson
Director of Technology Education & Content
A premium ghostwriter and technology strategist, Char crafts strategic content that amplifies voices and showcases expertise. Blending creativity with her extensive tech background, she’s on a mission to make technology simple and empowering — especially for seniors — through hands-on courses that turn confusion into confidence.
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Strategic Partnerships Coordinator
Builds alliances and manages partner relationships that extend the Foundation’s reach.
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Director of Events & Experiences
Coordinates meaningful in-person and virtual experiences that bring members together.
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Faith & Purpose Program Director
Guides our faith-based events and gatherings, helping individuals deepen their spiritual connection while aligning their lives and businesses with purpose.
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Creative Programs Coordinator
Bridges creativity and impact through collaborative educational experiences.
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Director of Member Success
Ensures every member’s journey is positive and results-driven.
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Purpose Program Advisor
Builds alliances and manages partner relationships that extend the Offers strategic insight to align new initiatives with the Foundation’s mission reach.
Doryss Castillo
Director of Social Media & Communications
Crafts inspiring, mission-driven content that connects entrepreneurs, celebrates impact, and brings the Foundation’s purpose to life online.
GET IN TOUCH
Business With Purpose exists to help entrepreneurs build stronger businesses, stronger relationships, and stronger purpose. Through books, events, education, and community, we support business owners who want to make a real difference with the work they do.
Profits from Built With Purpose help fund programs that educate and empower entrepreneurs.
OUR COMMUNITY on ALIGNABLE
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